There are a lot of things that can affect a business’ conversion rate, and a conversion rate of 100% is more or less impossible for any and every business. For example, even Apple has only a 53% conversion rate according to AdAge, and they’re notorious for their ultra-targeted and specialised social media ads which inflates their figures hugely.

E-commerce sites usually get lower the more popular they get, with Amazon breaking this trend (the average conversion rate of the 500 top e-commerce sites together was 3.31% at the end of 2017, while Amazon averages 13%). Your business may be higher or lower, but one thing you can always do is improve it.

Nothing does this quite like making online transactions easier for your customers. Here’s some of our top tips:

 

Site functionality

If there’s one thing the internet isn’t good for, it’s patience. Once someone clicks your site, there’s an increasingly narrow likelihood they’ll buy anything. This is why you have to make the site easy to navigate, and everything on it easy to find.

People often won’t deal with a slow loading website when there are competitors who are selling the same thing with a better-functioning site, so it’s important to make sure everything works smoothly and isn’t overrun with things slowing down the site.

Having a section where people can report bugs will allow you to nip problems in the bud when one person notices it, instead of when you’ve lost a lot of potential customers. Some people are wary of this as they don’t want their site to look like it has faults at all, but it’s better to have a few that are fixed promptly, and customers understand that.

 

Site aesthetics

Another thing you might want to take into consideration is the design of your site to make it easier to look at and simpler to use. Improving the loading speed of your pages by not cramming it with unnecessary features, having clear and informative descriptions of your products and using high-quality images all increase interest and trust in your brand.

 

Improve checkout

The best e-commerce sites all have simple checkout systems, and you can look at Amazon for inspiration.

The system where users can create accounts is greatly popular and would be helpful for you to increase your conversion rate. If people can save their info and be emailed about future offers, they’re also more likely to return to the site.

 

Build a reputation

If there’s one type of person that will be honest and connect with a customer, it’s another customer.

According to research conducted by Adweek, 93% of customers make use of user-generated content (UGC) to help them decide on a purchase. Despite this, only 16% of companies take time out to have their own UGC.

Social media and reviews are the first thing people usually look at before they buy a product online, and that goes for the site the product is on too.

If you build up a loyal customer base, you can gain a larger one by having them give glowing feedback. After a purchase has been made, you can add a section asking for their input, whether this is immediately after the checkout or through an automated email afterward. If you’re not getting many responses, offering a discount as a reward for leaving a review may be a good way to tempt them (and get them to return later!).

 

Add more payment methods

Conversion rate includes people who want to buy something but can’t due to the site lacking their preferred method of payment. Sites without Paypal are often seen as less protected, and sites with credit options can tempt people who wouldn’t buy otherwise.

 

Conclusion

As we explained before, conversion rates will never be perfect. That being said, these tips should increase your conversion rate over time.

If you don’t have an e-commerce store yet, or if you’re wanting a little extra help, we can help. And, if you’re currently only researching e-commerce for a store you’ve not yet opened, we can help with that too!

We can turn your store into an online store using Sage Pay. After filling out a short quote request, we can integrate your company over to Sage, install fraud prevention measures and screening tools, and provide you with analytical tools to see your company’s growth first-hand. As well as this, we can provide 24/7 support, just in case anything goes wrong.

Visit https://www.cheaperpay.me/taking-payments-online/ for more info!

you’ve not yet opened, we can help! We can turn your store into an online store using Sage Pay. After filling out a short quote request, we can integrate your company over to Sage, install fraud prevention measures and screening tools, and provide you with analytical tools to see your company’s growth first-hand. As well as this, we can provide 24/7 support, just in case anything goes wrong.

Visit https://www.cheaperpay.me/taking-payments-online/ for more info!