Amazon and eBay are the two main pioneers of online shopping, and these e-commerce sites have helped mould the shopping behaviours of people in the modern age massively. It’s been a long journey, but now, the e-commerce system is widely accepted by the world- and customers now provide them with the trust they’d give to physical shops.
Now, the next frontier seems to be mobile. With so many of their users now almost exclusively using smartphones, brands have started to gear their sites to working perfectly on phones, even giving this medium priority over computers. The next step is creating an app, where people can easily reach your site by downloading it. This comes with unlimited feature possibilities too.
Mobile apps in e-commerce
The evolution of these apps has both changed the world of e-commerce and helped offer more customer-friendly shopping experiences for users, making a mobile app a quick solution to attracting more potential customers.
Even more so than desktop and mobile sites, mobile apps have been what has given rise to many businesses in the world of e-commerce. The marketing statistics website, Statista, reported that shopping apps are at the top of the list of categories in terms of the time customers used them in 2017. Shopping apps also had the highest profits in that year, with the category seeing a 54% rise in usage.
If you haven’t noticed, the biggest shops all have apps. Such apps are usually the best method for allowing your site to be viewed comfortably as a multi-device/platform service in whatever way fits the customer best.
The 5 main benefits
Here are the reasons you should get on board with this huge mobile movement:
#1 – Better Analytics
To start off, the specialised nature of apps let your business gain better analytics of your customers’ preferences and activities when it comes to shopping. They will also allow you to have more insight on what kind of user is buying what kind of products, to help refine your marketing strategies to improve your business.
Apps will often provide easy use ways for a customer to search for products, and you can get information on whether 75% of your shoppers want dog food, or if you’ve never had a search for bicycle helmets.
#2 – Security
On the subject of users and their personalisation, the high level of security the apps provide are something to make them extra enticing. This includes not just the user’s personal information, but also that of their credit/debit card or PayPal/Google Pay account. Being highly secure is essential for avoiding cyber-attacks, and well-functioning apps with good security help build trust with a customer.
#3 – Less Complexity
The layout of all mobile apps focuses on condensing all of a site’s features down into a package for a smaller screen. This includes things such as an easily locatable search bars, smooth navigation, easy access to products and offering multiple methods of payment.
#4 – Further Interactivity
With the more streamlined and condensed design that a mobile app provides, many of the features will be seen as more interactive to the users and convince them to use your app more often.
Part of this comes from the greater convenience apps provide. It will take less than a minute for someone to search and download your app from the App Store or Play Store for iOS and Android users respectively. This will allow them to download and use your app to shop at any time and make your business all the more popular.
#5 – Increased customer loyalty
Having a lot of potential customers isn’t going to matter if they abandon their purchase at the cart. According to reports from Baymard, cart abandonment rates on most websites are around 68%. On apps, however, the rate is as low as 28%.
Along with design differences, you can focus on several aspects to help increase customer loyalty. For example, your app including rewards for customers such as discounts will help make a customer far more willing to use your services. Some of the most common reward methods used by successful e-commerce businesses include:
- Scratch and Win
- Transactional Tiered Rewards
- Referral Rewards
- VIP Luxuries
- Digital Stamp Cards
- Spin to Win
The ability apps have to easily send notifications, telling customers about the latest offers or discounts. Referring to users by name has been found to attract more customers due to the personalisation it provides. The most recent statistics showed that notifications caused 38% of users to return ten or more times to an app.
Along with the personalisation, notifications also have the advantage over traditional emails of popping up straight away, whereas emails may get lost under many more or may be incorrectly detected as spam.
Statista has also estimated that by 2020, mobile apps will generate $188.9 billion in revenue. They also reported from their studies that smartphone users usually prefer using apps over websites
- Apps provide many benefits, which we’re going to list some of below:
- More shopping convenience for customers
- Expansion of the brand
- Acts as a customer-friendly experience
- Additional experience through using exclusive mobile features
- Can be designed freely, rather than being limited by browsers
- Easy and secure payment methods through mobile biometrics
- Cater to the customer’s experience to make shopping fun
- More responsive and interactive than websites
This user-friendly approach in e-commerce has led to the system becoming far more popular, with many now loving the advantages an app provides such as instant access, simplistic usage and the obvious time-saving it provides.
Need help getting into e-commerce?
We can help! We can turn your store into an online store using Sage Pay. After filling out a short quote request, we can integrate your company over to Sage, install fraud prevention measures and screening tools, and provide you with analytical tools to see your company’s growth first-hand. As well as this, we can provide 24/7 support, just in case anything goes wrong.
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