First it was the smartphone – now it appears, to be glasses. We have come a long way from the days when the dial-up tone was a norm when connecting to the Internet. Now it appears that wearable technology is going to push us into a new era of communication on the go. Since Google released Google Glass, many engineers have proceeded to push the boundaries of wearable technology and its functions for both consumers and businesses alike. Imagine the scenario – a repairman is fixing a boiler, but needs some quick instructions or to look something up; instead of whipping out his smartphone, the glasses he is wearing will tell him everything he needs to know, saving both time and money in the process.
But realistically, how can wearable technology help your business to grow and stay ahead of your competitors?
The customer is always right
To assess whether your business will be a success, begins with market research. What is the consumer interested in and how do they like to shop? A customer likes to be informed at all times – and your employees will need information on hand at all time. Simply by having, for example, a watch on their wrist that they can bring information up on as they keep the customer engaged will help efficiency and time management.
Creating new business opportunities
Adopting wearable technology can also help to give you valuable consumer habit data. By being able to connect while on the go, you can track how consumers purchase your product and what entices them the most. Not only will it help increase consumer engagement with your brand but your employees will also benefit from the extra productivity and successful use of the data.
Overall, wearable technology is coming to the forefront of businesses, along with contactless payment and payment via smartphones.
We can help your small business or SME to grow by helping you ease into the wearable tech world with ease and efficiency. Contact us now for a FREE quote and sign up to get your first 3 months FREE!